Buyerlogical Ltd has been founded by professional Senior Buyer, Sasha Bruce who is a product savvy, naturally logical buying authority.

Buyerlogical is a company set up as a solution-based advisory resource to the retail and wholesale trade, specifically catering for start up and small-to-medium businesses.

Key areas of expertise are Retail Buying, Sourcing, Range Strategy, Brand Strategy and Education. Buyerlogical has expertise in a wealth of product areas, including design-led gifts, homeware, gardening, accessories and beauty. More recently, Buyerlogical has branched out into training for designer-makers in Buying, What to expect from trade shows, How to manage buyers and other vital subjects for those new to the industry.