Buyerlogical was set up in 2006 by Sasha Bruce, and aims to be a consultancy with a difference. Sasha is an ex-bluechip Senior Buyer who is product savvy, commercially minded and well connected.
Buyerlogical is a company which is a solution-based advisory resource to emerging designers, start up creative businesses, and the retail and wholesale trade.
For designers: Buyerlogical offers training and 1-to-1 consultations in next steps for your product, buying processes, how to approach and manage buyers and other vital subjects for those new to the industry.
For support organisations: I offer training sessions on a number of topics including routes to market, how to prepare for trade show and selling to retail.
For retailers: Key areas of expertise are overseas buying and sourcing, range development, product ideas and branding. I have expertise in a wealth of product areas, including design-led gifts, homeware, gardening, accessories and beauty.